Archive for the "Branding" Category

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Successful Local Marketing Strategy

It is a common misconception for entrepreneurs to believe that only big businesses can afford to set up a website. There are many resources for the new and established business owner to access when looking into setting up their own site, many with very competitive pricing. It is not out of reach and is an important part of today’s local marketing techniques.

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Promotional Clothing

Clothes are one of the most effective promotional items. Some of the special features that make them such an apt item for promotion are discussed below.

These items are used by everybody in this world. And these are in use all the time. Therefore the brand name imprinted upon the clothes is visible whenever someone wears them.

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Fire Pits For Branding Your Business

If you want your brand in the public eye, mouse pads and coffee mugs just aren’t going to cut it anymore. Every company can order those types of gifts cheaply and easily. Customers these days are looking for something eye-catching, something that shows the company put time and thought into the gift. If you’re looking for an effective and unusual branded item, fire pits are the way to go. They offer many unique benefits to companies bold enough to choose them.

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The Different Types of Digital Signage

Digital signage (DS), electronic billboards, out of home media – or the myriad of other names given to the use of LCD TVs as advertising and information media – is a new but burgeoning industry.There are hundreds of different types of DS systems dotted around retail parks, shopping malls, concourses, waiting rooms, airports and even gas stations. And they come in a host of different sizes and styles.

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Logo Design a Quick Checklist

Business owners, who are thinking about a redesign of their logo, or those who are thinking about getting a new one, need to make a quick check list for quality assurance. Since you are the one spending money here to improve your brand and extend your business, then it should be you to watch for the quality of the service you are getting. Exactly what you should watch for when you are getting a logo design?

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Logo Design Jargon

Web is so full of professional custom logo design companies, each promising better services at cheaper rates. Browsing through their portfolios, one becomes confused as each one of them has something or the other to be proud about. As a small business owner how you should decide which one of these many design service providers is right for you? Well the key is to clearly understanding what these companies are offering on their websites.

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Reputation Management

Reputation management used to be about scanning newspapers and magazines. However, the world is changing fast. It’s quite likely that your customers spend more time online than they do watching TV. Surfing the Internet, whether for business or pleasure is now the most common pastime in the Western world. People socialise online, shop online, do business online; everything. So its important that you track what people are saying about you online.

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Sometimes the Riskiest Customers Are a Brand’s Most Zealous and Noticed Endorsers

While they thrive on feeding and satisfying their customers’ desires, leading brand owners recognize that they must stay in control of the brand. This often leads to a paradoxical relationship with customers.

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Luxury Brands May Be an Endangered Species

Cultural, not just commercial

Leading luxury brands are often born from a philosophy that evolves to become a business. Their origins are not in a clever business plan that re-imagines a historical brand story. While many of these brands have sustained successful businesses for centuries, they never appear to have been motivated by profit alone. More often than not, the brand originally embarked on a mission to bring unadulterated excellence to the market. The creators of these brands were artisans, not MBAs.

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