Archive for the "Marketing" Category

Sort by:

Heighten the Holiday Spirit

Most corporate firms have these gimmicks to somehow turn away from stress. They take advantage of the holidays and set up a small celebration inside the office. A little potluck is done with superiors and co-workers to commemorate an essential event in the history of the whole country. Every holiday is unique so better have a set of unique promotional items that you can disseminate during the office party. Here are the holidays and the corporate gift or promotional giveaway that corresponds each.

Read more on Heighten the Holiday Spirit…

Do This and CPAs Will Refer

There are two entities that can double your business in a year with no cost…your clients and CPA’s. If they refer it costs you nothing. If they refer, you will double or triple your profitability…but that is a big IF.

Read more on Do This and CPAs Will Refer…

Social Media Success

This Economy Can’t Hold-Up Social Media for Long: The Impending Domino Effect

People have this strange belief that social media will prop up their business, and among an economic disaster, will sustain generous revenue flows for years to come. They could not be further from the truth. To just set up a blog in hopes of implementing a social media plan that works is like moving to Los Angeles and setting up shop to become the next James Dean or Marilyn Monroe. Why do I choose these two particular actors for comparison?

Read more on Social Media Success…

Telemarketing Companies – Local vs. Offshore

Telemarketing companies have taken over the business landscape and have become such an integral part of the market place that, without them, many businesses would be hard pressed to continue operating as they currently are. Telesales providers used to be strictly local businesses, however, in recent years lead generation suppliers have moved their operations offshore in greater numbers. The exodus has created a much more affordable call center model that is a big hit with business leaders. However, along with the cost savings and other benefits that offshore telemarketing companies provide – there are some downsides. In fact, some businesses opt for local telesales companies over their offshore cousins for those very reasons.

Read more on Telemarketing Companies – Local vs. Offshore…

Why Being Good Isn’t Good Enough

Remember when…

You’d thumb through each trade publication you advertised in to see how many of your competitors were there? Or you’d do your best to have your mailing hit on a Tuesday or Thursday because those were the lightest mail days?

Read more on Why Being Good Isn’t Good Enough…

Promotional Pens

Anyone who has been put in charge of sourcing inexpensive promotional pens over the last couple of years will no doubt have heard of the Calico Ball Pen. These top quality plastic pens simply must be seen. They look very much like the world’s most popular promotional plastic pen, the Senator SuperHit, but they are quite a lot less expensive. Available in a large selection of colours and even recycled eco friendly options, these popular pens could be just what you are looking for. Here I will let you in on everything your need to know about the much loved inexpensive logo printed plastic pens.

Read more on Promotional Pens…

Make Me a Believable Promise

Some advertisers make promises so huge that you shake your head and click away or turn the page. Sometimes our kids do that too! (I promise I’ll take care of this puppy, Mom!) Luckily for our kids we give them the benefit of good intentions and usually go along with the plan.

Read more on Make Me a Believable Promise…

Promotional Shirt

Using Promotional Shirt for advertising your company is a clever action. Promo apparels are among the most inexpensive and handy items of all promo products. They are very flexible because they can be customised the way you want them to be. Who would not want to have a stylish shirt handed to them for free? Everyone loves freebies especially if those items will be very useful to them such as corporate shirts.

Read more on Promotional Shirt…

Promotional Giveaways

If you want to establish your name in the corporate circles, you should also definitely have to follow the path of promotional giveaways which are an assured way of spreading the word about your business around in a positive light. The more creative you get with these corporate gifts, the more attention and curiosity you will arouse about your business in the minds of the recipients. There is in fact a great range of choice available in corporate gifts that one could choose from and use them as promotional giveaways.

Read more on Promotional Giveaways…

2 Writing Killers

Every writer that ever sat down in front of a keyboard has had the same goal: To create a well-written piece of work. It doesn’t matter is the goal was a shopping list, or a sequel to War and Peace, we writers like to see the letters march across the screen, forming clear, concise words, and easy to understand paragraphs.

Read more on 2 Writing Killers…

Marketing From the Consumer Perspective

Does your business find itself marking down too much product at the end of each season? Do your scratch your head when you review the monthly income report asking yourself, “Why are more people buying our product or service?” This can often indicate a marketing failure. Making the best cup of coffee or importing the finest wine does not mean people will open your door. So you market. You buy ads. Still no one comes. It could be that your marketing reflects what is important to you, not to your potential consumer. Here is a simple two step process to help you reach consumers from their perspective.

Read more on Marketing From the Consumer Perspective…

Good Marketing Evaluation Practices

Good evaluation methods and surveys are getting lost in this ‘quick, give me the answer’ or ‘I do not need others’ views as I know the answer’ attitudes which are permeating our professions and businesses in today’s digital world!

Read more on Good Marketing Evaluation Practices…

Turning Relationships Into Profits

There is one thing every business must do if they are to survive a slow economy: “Get Creative.”

Even as the economy begins to show signs of recovery, local and cable news television stations repeatedly shower us with terms like, recession and economic slowdown. We immediately associate those words with declining tax revenues, higher unemployment, spending cutbacks, and foreclosures.

Read more on Turning Relationships Into Profits…

Brand Name Specifications

The word “brand name specifications” is employed within the marketing and advertising planet to explain the particular “guidelines” an organization makes use of whenever choosing all their marketing and advertising substance. These types of guidelines are employed to make sure that just about all created materials, company logo, saying improvement as well as company identifying are through with an identical experience and also information. One of the most productive brand name requirements won’t produce attention and also merchandise knowledge but additionally arranged the brand name independent of the levels of competition. Even though brand name requirements are necessary regarding big commercial businesses also, they are incredibly important with regard to freely owned stores, providers along with solution marketers which might be getting started smaller than average functioning in the direction of personalisation achievement. Nevertheless, the actual rigid character associated with personalisation requirements may adjust with respect to the requirements along with specifications of every personal organization. Not every businesses require extremely tight personalisation guidelines along with have the ability to produce efficient marketing and advertising because of the versatility that belongs to them branding strategy. Alternatively you will need to observe that becoming way too “free” along with personalisation requirements can lead to marketing and advertising madness and also have an overall damaging impact on personalisation initiatives and also improvement.

Read more on Brand Name Specifications…

Marketing With Unique Promotional Products

The minds of consumers are flooded with promotions in a variety of forms each day. In today’s world, firms utilize traditional media, such as billboards or TV commercials, and digital media, such as viral videos or social networking to broadcast their name to the public. It is estimated that Americans are exposed to over 3,000 ads on a daily basis. In 2008, businesses spent over $888.2 billion on advertising in traditional and new media as well as other information channels, such as Lexis-Nexis, trade shows and education training information. This large amount of money spent on advertising demonstrates that promotions have reached a point of saturation in the minds of consumers. As a result, unique promotional products have become an essential tool for businesses to set themselves apart from the competition.

Read more on Marketing With Unique Promotional Products…

Digital Promotion Channels With iPhone Apps

The days of clipping coupons, sorting them and remembering to bring them with you are soon to be over. Retail iPhone Apps are appearing that offer digital coupons in your pocket that are searchable, storable and most importantly redeemable.

Read more on Digital Promotion Channels With iPhone Apps…

New Age Promotional Products and Ideas

Business promotions and publicity campaigns are an old part of trade and commercial activities. They have all proven to be an integral part of the sector without which there isn’t much scope to progress. One of the main aims of a business establishment is to turn its name into a brand name that would be popular among the people.

Read more on New Age Promotional Products and Ideas…

Promotional Printed Products

Promotional Printed Products come in all manner of shapes, sizes and colours. Long gone are the days when we thought of pens as the only promotional item to have your logo printed onto. These days there is a huge range of products, from the basic pen, to keyrings and stress toys and even USB flash drives.

Read more on Promotional Printed Products…

Latino Healthcare Marketing

With the rise of Healthcare costs there are so many companies searching for ways to market to Hispanics because of how large this population is becoming in the United States and the statistics show the amount of various genetic diseases such as diabetes among many others that are prominent in the Latino culture. Unfortunately there are not many companies that know how to do this or do not speak the Spanish language. I can understand the need to find help with Latino Healthcare Marketing, there are many companies that can help you with the marketing but not many that speak the language.

Read more on Latino Healthcare Marketing…

Uses of Promotional Items

Promotional items are items which are branded with your company’s name and logo. These items are used as giveaways as part of an overall marketing campaign. There are many different ways to use promotional items which can make them more effective. Below are listed the top 10 ways for inspiration in your next promotional products campaign.

Read more on Uses of Promotional Items…